Arietta is a seasoned Creative Director and designer. She guides cross-disciplinary teams to craft digital experiences, design systems, tools, and brand identities that are clear, scalable, and rooted in purpose.
Her work thrives at the intersection of clarity and vision, partnering with startups and fast-growing organizations to take on their most ambitious challenges.
Expertise:
⟡ UI/UX
⟡ Web & Product Design
⟡ Design Systems
⟡ Brand & Marketing
⟡ Prototyping
⟡ Experience Vision
⟡ Team Leadership & Growth
⟡ Cross-Functional Leadership
⟡ Design & Business Strategy
We partnered with OpenAI to reimagine their website as a living system—one that could scale with rapid growth, unify product and research storytelling, and leave room for future evolution. A modular structure and editorial-driven framework supported everything from quick-turn launches to in-depth stories around major releases like GPT-4, GPT-4.5, and beyond. The redesigned homepage and content hubs give users a more immersive, intentional front door.
From there, we shaped the visual identity now synonymous with OpenAI. What began with DALL·E 2 image prompts evolved into painterly, floral gradients that bring warmth, depth, and humanity. Paired with new interaction models and a robust component library, the design foundation carries the brand forward with both consistency and personality, evolving in step with OpenAI’s pace of innovation.
Design Team: Steph Ma, Sage Brown, Juan Núñez Prieto, James Casey, Steph Madi, Jules Cordova
For Solana Breakpoint 2025, the flagship conference for the global Solana community, we created a dynamic identity that celebrates the connective power of blockchain. Rooted in Solana’s principles of speed, modularity, and innovation, the system features interconnected block structures and shifting dithering patterns generated with a custom p5.js tool.
Breakpoint gathers the developers and visionaries driving the decentralized web. The identity reflects that momentum: kinetic, flexible, and built to flow seamlessly across web, social, and the event space itself.
Design Team: Juan Núñez Prieto, James Casey, Brent Clouse (Motion), Jamal Qutub (Motion)
To honor music’s cultural influence, we designed an immersive microsite and vibrant social campaign for Apple Music’s 100 Best Albums of All Time. Inspired by the tactile joy of flipping through vinyl, the interactive experience guided users seamlessly from Album 100 down to 1, weaving nostalgia with discovery.
A companion social campaign extended the momentum with countdown storytelling, interactive posts, and artist spotlights, building anticipation until launch. Released in March 2024, it quickly became one of Apple Music’s most successful campaigns to date.
Design Team: Juan Núñez Prieto, Steph Madi, Chase Body, Orland Longlight (Motion), Katarina Klask (Motion), Violet Reed (Asset Production)
Figma challenged us to expand their reach: their platform was beloved by designers, but they needed to rally entire teams—writers, engineers, strategists—around the power of collaboration. Building on their ethos, Nothing Great is Built Alone, we created Shortcut, a vibrant editorial platform and sub-brand designed to inspire curiosity and spark ideas.
More than a blog, Shortcut was conceived as a system for storytelling—flexible enough for deep dives, Q&As, and product-driven narratives. We introduced a component-based design system, dynamic tagging, and cross-linking patterns that encouraged exploration and surfaced unexpected connections. Distinct art direction, blending playful illustration with editorial clarity, gave Shortcut a collaborative spirit that mirrors Figma itself.
Design Team: Patsy Shin, James Casey, Jamal Qutub (Motion)
⟡ More coming soon. ⟡